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Okay, just for shits and giggles, I plotted out all the RAW title reigns over the last two years (dating back to Benoit's post-WM XX reign) to see who drew what kind of ratings.
Benoit's 2004 title reign averaged a 3.8 rating.
Randy Orton beat him, but averaged only a 3.6 rating as champion.
Orton dropped the strap to HHH, who also only got 3.6.
Then the title was held up, and the average rating fell to 3.4.
Triple H wins it back in the Elimination Chamber, and his average rating is 3.9.
Batista wins it at Mania, and until the draft lottery, he averages a 4.0.
Cena is brought over from SD and until he drops it to Edge, he draws a 3.8.
Edge's three-week reign averaged a 4.4.
So, yeah, over the last two years, WWE drew more with Edge as the champion than anyone else. We'll see what happens to the RAW rating now that the strap is back on Cena. If it stays high, it could just be that more people are watching RAW now. If it doesn't, I think it'd just be stubborn not to notice that a three-week ratings spike at the same time as Edge's title regin was more than coincidental.
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