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Point is, human Kane isn't nearly as big of a draw or as attractive to a fan base as monsterish, freaky Kane. While they DID inevitably make him more realistic, it was NOT an improvement. I don't recall monster Kane getting stale, at least not in terms of gimmick. I personally was disappointed when he was de-masked, though I may be in my own boat here.
Kane's an especially bad example, considering you were talking about gimmicks not working in the long term. Kane's scary movie, masked killer gimmick worked perfectly for a hellalong time.
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