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Cena as he is now doesn't appeal to anyone, a heel turn is needed even if it is to get him back to an anti-hero role. If he was to develop into it straight away it wouldn't work so well. It would in effect dull interest in Cena half a year too soon. Let's face it the way that he is put across has probably cost him about six months of momentum at least, well it would in anyone else but it seems Cena is the new Maivia.
Personally I can't stand Cena , not for his gimmick but because himself and Orton were hotshotted to the top too quickly. Perhaps that ist the answer to the problem at hand.
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