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The character screams "SmackDown!" as well. On RAW, Jamal is relatively small compared to a lot of the superstars. You can't push him as a beast on RAW. It just won't work.
On SmackDown!, Jamal would have had people like Paul London & Brian Kendrick working with him, bumping like Hell for him. If London & Kendrick were actually allowed to get offense on the big guy, you could set him up as a big man on the rise. Estrada could get into a feud with Funaki over who SmackDown!'s #1 Announcer is, and boom, Jamal wrestles Funaki. The next week, he beats Paul London. The next, Brian Kendrick. The next Super Crazy. Then Psicosis. He ends Tatanka's winning streak, finally defeats The Boogeyman and then he challenges Bobby Lashley. That's eight weeks that practically write themself.
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