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The WWE can have proper wrestling as you call it, with sports entertainment.
THey just don't.
The storylines, while they can limit in ring time, does not MAKE the wrestlers not wrestle.
If they dropped storylines, and had more matches, but the matches were still the same quaility, the product would be worse IMO.
Look at it this way.
The WWE is the WWE. Sports Entertainment is what it is. I don't watch it expecting great matches. THat's what ROH is for, that's what Puroresu is for. Likewise, I don't watch TNA expecting good storylines... Although I don't watch TNA at all.
WWE has a formula. It's working for them.
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