BSkyB's monopoly on screening live Premier League football has been broken with Setanta winning two of the six packages available.
The Irish pay TV operator had been expected to win one package of 23 matches but has pulled off a shock by winning two.
It means from 2007 to 2010, BSkyB will show 92 of the live matches and Setanta 46 live games.
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Bravo. Because Setanta is SO much more accessable than Sky