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Yep, the endless cycle of creative team logic after getting a talented wrestler, they:
1. create a decent, usually unneeded gimmick
2. create a decent angle
3. character gets popular
4. scrap angle
5. character gets lost in the shuffle
6. character gets released/repackaged/re-jobified
and then, my friends, it starts over with someone else
like: sean o'haire & paul burchill
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