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I dont disagree with you, Vermaat. Cena can be a popular figure in ECW should he drop the chain-gang nonsense and start acting and wrestlig like he was when he debuted in the WWE.
However, there are two things holding this back.
1) Vince and his marketing department would not allow their man guy, the guy they've spent months building, depart from the WWE's flagship show to wrestle for a brand which the casual fan had no idea even existed until last year's PPV. It wouldn't make sense from a business point of view (and that's what the twenty-first century WWE is - a business) to allow thier major asset in terms of marketing and image change his entire character and jump ship.
2) The stubborn ECW fans would never allow it. One guaranteed way of getting heat in ECW was to have any affiliation with the WWE, regardless of talent. No matter how hard Cena or the bookers try to get him over, the fans would never buy it and it would fail miserably.
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