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Originally Posted by My Final Heaven
 That was hilarious. For the past year & a half, I've been hearing nothing but how incredible Punk is. His first match on TV, he spends 3/4 of it selling for Justin Credible. JUSTIN CREDIBLE. I'm not detracting from Punk or anything, but I can just imagine Vince backstage when they're booking the match:
Vince: So what do we have up next?
John Laurinitis: We've gotta great new kid here, got a really unique gimmick. Says his name is.... C.M. Punk.
Vince: Ooooh, sounds promising! Where did he come from, Raw or Smackdown?
John: Actually... neither. He came from the indies. Worked some ROH too.
Vince:  You're tellin me he didn't come from Raw?
John: Nope...
Vince: and he didn't come from Smackdown? I didn't make him?
John: No, listen, I think we can..
Vince: No way he's going over strong.
John: What?
Vince: I SAID. NO FUCKING WAY I'M GONNA MAKE HIM LOOK GOOD.  |
Booking 101:
You put heels over in squash matches, make people know they are undeniably talented, that way when they have cheat to win against X baby face they look all the better.
You put babies over through competitive matches. Showing the audience that he is a white meat baby face. That he gets his shit done through wrestling hard fought battles.
Oh yeah, submission victory is always going over huge in kayfabe.