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It's his whole fued with ECW. Cena came out of that looking like gold. Also don't forget Edge. I think Edge has been doing some great heel work, but also he isn't as respected as say Angle is.
Also another reason could be because now WWE reconginzes the boos that Cena gets and now it might be not be as fun to boo Cena. I'm not really sure about the last one, but it might be a small probablity.
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