There had been rumours since 1999 that Austin would turn heel in response to the Rock's growing popularity. Obviously, Austin's neck surgery delayed that, but when he returned in 2000 it was only a matter of time before he donned the "black hat".
I knew at the time that an Austin heel turn was due, but I didn't really expect the WWF to be stupid enough to attempt to turn arguably the biggest and most popular WWF babyface of all time in his home state. But you live, you learn.
I think the Austin-Turns-Heel-In-Texas angle was the beginning of the WWE's downfall, personally... it finally exposed how much the WWE REALLY cares about giving the fans what they REALLY want. (Much in the same way the casuals, what was left of them, switched off WCW when Goldberg turned heel.)
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