While, yeah, it's all show, but besides the cliche "these guys bust their asses every week", there's real emotion in it. For example, when Benoit won the title it was the most emotional moment I can remember, aside from a wrestler's death, that I cried a bit.
Everything that he went through to get there was awesome, and the bookers (see: Vince) finally gave him something that actually was worth a shit, the world championship. Some may argue that the titles stopped meaning anything around 2001, but to be the champion in the number one wrestling promotion in the world, and having the bookers have enough faith in you to actually do it (and go over their most-pushed wrestler), is nothing to sneeze at.
"Fake", in my opinion, stops at the emotion you get when you watch a really hard-fought match, someone who you've been watching for years finally getting their chance to shine, and just when two guys put on such an awesome array of abilities that you just have to cheer for it.
All-in-all, wrestling's fake, but the emotion, and athleticism and entertainment isn't.
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