[Mjdiesel]

For starters, they need more solid sponsorship. Not this shit where they're on FSN one minute, then Spike TV the next. They need another show than just Impact! to make just that on their viewship, plus they need more marketability. ........

Figgahead AJ Pierzynski, a baseball player, going on Cold Pizza to get owned by John Cena a pr campaign don't make. They need to get themselves out there more and stop relying on people remembering Jeff Jarrett's name and immediately tying it to the brand in order to enhance their recognition factor.