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Trust me... no matter how many people know who he is, this was going to be the end of Borat anyways. Cohen is moving on to work on "BRUNO" sometime next year (based on his gay austrian fashionista character).
And don't fool yourself into thinking that everyone knows or cares who Borat is. Outside of the 3 major film centers in the US (NY, LA, Chicago) this movie is testing horribly and Fox has already pulled it down to about 800 screens nationwide for the opening.
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