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But the entertainment one provides is subjective depending on the consumers' tastes. It's a matter of whether enough consumers gave a positive response (ie: revenue) to a title run. Cena's been able to do this and to a lesser extent, Eddie Guerrero. JBL's run rejuvenated a mid-carders career and Orton's loss helped segue into HHH's run which culminated in a major league buy rate for Batista's main event shot at WM 21.
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