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Originally Posted by M-A-G
But the entertainment one provides is subjective depending on the consumers' tastes. It's a matter of whether enough consumers gave a positive response (ie: revenue) to a title run. Cena's been able to do this and to a lesser extent, Eddie Guerrero. JBL's run rejuvenated a mid-carders career and Orton's loss helped segue into HHH's run which culminated in a major league buy rate for Batista's main event shot at WM 21.
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Batista is probably the only one they've done right, Eddie's was enjoyable to watch but was too short, thoough I know that was cause of his ability to handle the pressure. So yeah, i'll give you that, but then that's only one title run, all the rest have been poorly booked. It's not always good to have lots of first time champions on your roster either, makes the title look weak.