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I think the theme does make the wrestler, yes, but doesn't really have anything to do with title wins. It works like this...if Val Venis were to be pushed to main event (using your example), they would eventually change his music to something that fits a more serious character. This theme would then also be more serious. Therefore, it's not the theme that gave him the title win, but in fact just the opposite: being pushed gave him a better theme.
Can you think of a WWE Title holder that had a silly/comical theme at the time of their title win? King Booker's theme is probably the closest one actually.
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