Vince has said he doesn't care. John Cena is a smooth and confident talker outside the ring. He looks very good in magazines, on talk shows, and truth be told when he isn't being Superman he can come across as charismatic and charming. That's why the belt is staying on him. So Vince can parade him around on all the media outlets, so Cena can be put on Sexiest Stud lists, radio shows, and autograph signings as WWE Champion.
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