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KK is right, you have to have the star quality, the charisma, the intangibles to make the difference between stardom and 'superstardom'. That falls back on the wrestler himself... Vince McMahon can create characters but he can't install them with the neccessary charisma.
And those who say Austin became a brawler in order to play the 'Stone Cold' character... he had no choice in the matter, he broke his neck. He adapted his style, and it just so happened that his new brawling style struck a chord with the masses at exactly the right time. There's no telling if Austin would have been quite as popular had he continued with the pure wrestling he was famous for from 1990-1997.
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