Keep a storyline going for more than 2 months. Or IF you wanna keep it going don't throw in retarded gimmicks (like the HBK with GOD thing) and don't repeat the same match 2 or 3 times (HBK vs Spirit Squad) (Umaga vs No Namer for a squash) Especially Umaga. He has a main event match coming up and what is he doing, beating down jobbers and has faced no real talent (exception of Jeff Hardy) or IF he is confronted it's a quick brawl and no more is heard.
If the WWE could put some thought about how to play out a storyline...I bet they would draw more to it.
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