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Thing is, WWE is a wrestling company not a television production company. The main objective is to make money for themselves. They are coming off what I believe was their most profitable year to date (or second most profitable).
As long as WWE has enough presence on TV to make themselves a fortune, it really doesn't matter that much if they are doing 3.0s or 8.0s, from a company financial standpoint. The ratings have ceased to be a major issue since the Monday Night Wars ended.
And of course, strong ratings help with advertising and give WWE leverage in future deals. But the TV shows exist now to sell the WWE product more than anything, probably more so than at any previous point in its existance. It's PPV where the BIG focus lies, and WWE are still the Kings of PPV (despite MMA playing catch up very quickly).
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