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WWE has taken to the theory that they will achieve better ratings and better viewership if they announce the returns and arrivals of the big name attractions. I.E. they'll probably announce Triple H's return a couple weeks in advance with the idea that more people will tune in.
What I don't think they realize is that if HHH, or any other wrestler, instead of making a scheduled and expected appearance on RAW, did some sort of a big run in at the end of the show and kicked all kinds of ass, not only would the fans get a bigger kick out of it due to the surprise factor, but it would lead them to tune in next week to see what other surprises might be in store.
That's one of the things I miss most about wrestling. The element of big surprise. I remember when Sting showed up on Nitro after a long departure and won the WCW Championship during the first hour of the show. Or Jericho's surprise WWE Championship win (the one that never happened). These days, you would never see anything like that.
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