SuperBowl™®©
I don't get it. What is the big deal about the trademark "SuperBowl" name? Why can't radio stations, etc. even utter the word "SuperBowl"? I mean, they can mention McDonald's, Pepsi, NASCAR, but they can't say "SuperBowl"? Instead they have to say "the big game" or "the game in Miami"? Can somebody shed some light as to why the SuperBowl trademark is so much more protected than any other (greater) trademark?
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