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Well, yeah, because NFL owns it. But on the radio today, they had an ad where they made fun of the whole thing, something like "So, where will you be when you watch the [BLEEP]? You know, the [BLEEP]? Oh, that's right, we can't say that on the radio, so we'll call it 'the big game in Miami'. You know what that means, right?" It was funny, but got me thinking. WTF?
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