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I have no idea what you are talking about... sports radio can say the words "super bowl" until they are blue in the face. saying "the big game" or "the game in miami" are just tricks of the trade so they don't get caught up with saying the same words over and over again.
trust me, a copywrite or tradmark does not stop people from saying a word or name. i listen to our ESPN radio affiliate here in Chicago in the car before and after work... and all you here is about the Bears in the "Super Bowl".
So where ever you are getting your information... is 100% wrong.
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