Quote:
Originally Posted by BigDaddyCool
This ad campian is the most brillaint thing ever. There is so much hype that more people will go than ever.
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I admit that I didn't know that the movie existed until this happened, but this method doesn't make me want to watch the movie any more than if they had simply shown a trailer on tv. After the legal repercussions of shutting down an entire city roll around, it'll probably cost them more than advertising during the superbowl. Plus, whoever's held responsible for this will surely lose their job, so I wouldn't say it was brilliant.