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Most of the time the champions favor whoever is making the most money for the company...this is a business, after all.
On another note, business sense doesn't exist much on this, or any of the other online forums.
Professional Wrestling is a lucrative business first and foremost. Having champions who are or have been considered 'not that bad' are nothing new, and as long as these invidivuals continue to draw piles of money, it will not change. I wish it could be all about creative, but unfortunately, it isn't.
Cena sells to the kiddies, teens and pre-teens who have, and have for the last twenty years spent their school lives attempting to be...a dorky looking thug-wannabe. He's a fucking goldmine. He can't work worth a damn, but if the WWE can make ten million here, or two million there, what do you 'honestly' think they're going to go for?
Personally, I think they're missing out on some of their more mature audience by not going a bit harder with Edge instead of Orton so much, but I could be mistaken.
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