Thats the thing tho, except for the first one which was in the act of winning the title, the others were just a result of the show changing around him.
When the invasion came, he was a heel and then all of a sudden WWF was all good guys. So he was made face by default, but then they immediately set him back heel. So their plans never really changed, it was just a momentary effect of the invasion angle.
As for the night after Survivor Series, again, the invasion angle ended, WCW "folded" and it went back to the WWF. So the show changed around him and he was essentially face Austin again for less than a month before they got that belt off him.
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