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You do realize that their whole goal with this entire match is to push Bobby Lashley. It's their sole intention, besides momentary interest from the Trump and Austin involvement.
But their hope is that their ECW champion will get as much exposure as possible from being in a program with McMahon, Trump and Austin. As well as squashing a once undefeated heel who they've thrown gold on.
I'm not saying it's the best idea, but it seems to be their true goal with this. If not I think they would have opted for Foley or a more over wrestler to put the squash on Umaga and up some buyrates. They're all pumped up about pushing Lashley it seems, and as of now they haven't succeeded. They've tried having him squash midcard stars in "title" matches, but that obviously wasn't working. He never worked a program with an established champion, and he's on a C show.
So seriously, this is the best idea they've had. Putting him in a Raw level fued with as many names as possible, and hoping it gets his name out there with the others since this is getting outside attention. I wouldn't be suprised if they made it for both belts and threw the IC belt on him too so he could work a squash every monday night.
The way they're doing things, and the state ECW is in, he's not gonna get over to their liking there. Why they wouldn't push him against real talent is beyond me, but this is certainly the best thing they've done with him so far. Even if its mediocre still.
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