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There is a world of differance to the man who works in an industry, and even the biggest fan of that industry. While people in the business were 99 times out of 100 originally a mark, it's a completely different world than if you are just a fan. Smarks are simply marks who all came together, decided "they didn't just like the good guys and hate the bad guys because..." whatever reason, and the moment you cross that line people feel they deserve a special title to their enjoyment of a product.
Trekies don't have levels of importance. Marks don't have levels of importance. It's the way superfandom works. It's a lot more than your average joe, but at the end of the day you're still just a fan...
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