Thread: The Championship Situation
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Old 04-11-2007, 11:29 PM   #33
NeanderCarl
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Quote:
Originally Posted by Stickman
By having the top guy NOT on every show, they can build up the brand championship even more.
That's what I mean about adding novelty to the title. The belt and champion can be used more sparingly, with brand titles that are built up to be the top prize in the business, next to the WWE title. So the Raw and SmackDown belts are equally prestigious and the WWE title is the next level again. In seeing Cena (assuming he is the first WWE Champion) on a less regular basis, he becomes a special attraction. Makes him seem more important than he actually is. Remember in the 80s, you would rarely ever see Hogan work matches on TV. You had to PAY to see him wrestle. It made him seem extra special... and it could help the WWE's ailing PPV business.
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