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I actually don't have a problem with the concept of a feud. It can help increase interest, and what-not. I don't think a celebrity should take to the ring, though.
K-Fed really should have gotten Johnny Nitro to do his dirty work, Jay Leno should have never stepped into a ring, etc.
So yeah, I think it all comes down to how the feud is run. I wouldn't mind seeing a celebrity have a feud with a wrestler, but have the celebrity no want to fight the wrestler, but just engage in wars of words. Have the celebrity go to magazines, and get them to run articles about how the wrestler is a prick. Basically make it ego vs. ego.
Shit like that could be really cool. Where you run into a problem is with how you pay it off. Perhaps either a beat-down by the wrestler on the celebrity (not an actual match), or something like they did with Donald Trump, with representatives getting the the nod?
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