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WCW built / promoted / gave a mainstream start to many of today's wrestling stars and icons and main-eventers; like Steve Austin, Mick Foley, Booker, Ric Flair, Jericho, Ron Simmons, Finlay, Benoit, Guerrero, William Regal, DDP, etc.
They also gave rise to the mainstream marketing that WWE always wanted - and to an extent - never got, compared to WCW. WCW's merchandise was marketed and licensed a lot more than WWE's was and was a tremendous $ maker for a long time, especially involving Hogan, Goldberg, nWo, Nash, Sting and those guys.
There's a lot more things, but I gotta run ATM. Wish I could contribute more to this thread, as WCW was my favorite promotion and I'm a huge supporter.
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