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It is what it is, the NFL is a business and they are going to do whatever it takes to keep companies from using ambush marketing techniques. Not saying I think it is the greatest thing ever or something, but it makes sense. If the NFL is gonna make who knows how much million because Gatorade is willing to pay so much for the "exclusive" rights then they are going to do whatever it takes to ensure that Gatorade is receiving the exclusive rights. Lets say the NFL did nothing about this, and other players kept wearing Vitamin Water hats to press conferences, Gatorade would probably be pretty pissed and demand that they pay a lot less since they aren't the exclusive sponsor.
I also have a hard time admitting that anything is unfair to a dude who gets paid millions to play a game
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