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Basically, Smackdown had a champion who was overworking himself and a very thin main event scene, especially for heels. They had just spent two years building a guy who could be a mega-monster heel, who suddenly up and left the company. You're looking for a guy to build as champion who will seem fresh to the crowd, so you need someone with a new gimmick. And you need someone who isn't likely to up and walk out on you. So you pick a guy like Bradshaw and repackage him a bit. Honestly, given the way things panned out, could they have done any better?
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