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Yes that's true. It's easier for them to get over in the sense that they don't have to be the same type of character.
A Goldberg, or a Lesnar or a Lashley can come in and be a dominant force to be reckoned with. They can have that unstoppable momentum and imposing look, and they get over as so. They don't need to be overly flashy or captivating on the microphone, and their character doesn't have to endure through a conventional push.
However, they need to have charisma, a great look, and talent in the ring for a guy their size. They need to have intangibles that allow them to be entertaining and remain so, otherwise they just go into the pile of guys like Heidenreich, Test, A train, Mark Henry and others.
That's what makes the Undertaker so special. He didn't get over just for being big and intimidating. It certainly helped immensely because of how his character called for it. But he got over as well as he did, and stayed over for having "it" and being a tremendously skilled worker and talent.
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