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By the way, thereis currently one and only one way for RVD to own his name. By which, of course, I mean "Rob Van Dam" Not Rob Ivanovich Lobochevski. Or however you spell it.
WWE owns the actual trademark, and if they were willing to have licensed it to him like they did (Or were planning to) with the Rock, then he could "own" his name in all but the most rigid of senses. But given there's no reason to, and RVD isn't going into movies or something similarly nonthreatening, I doubt they'd do ANYTHING to that extent.
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