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I don't think it's in a smaller market anymore. Considering it's now in both WB and UPN markets now.
It's Network TV, and people are more likely to have it.
On the other hand, the ratings are lower, which should tell you something about it. It also doesn't comparably draw in terms of households.
Also, on the other hand, for all the talk about a younger audience, WWE were the ones telling us they captured the coveted 18-35 demographic. Are us 18-35ers the "younger" Audience to which you refer? I mean, I wouldn't trust them on their word, but they did it AND they spent like 3 months bragging that they were the number one network show yadda yadda....
The younger audience counts in terms of merch sales, not ratings. And more than likely, seat sales.
Also, one other issue....
DX can't be DX on Network TV. Can't. Period. They couldn't do "Suck it!" Or any of their pet tricks, or more modern "cock" jokes and shit from DX-Lite. There's no point. They'd be neutered.
So why would anyone put them on Netwrok?
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