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It probably was uninteresting because:
1. They didn't show any actual gameplay footage, just a prerendered movie that didn't use the hardwares.
2. It wasn't that long.
3. It was a 360 E3 trailer, which, with all fanboyism aside, many felt Microsoft didn't do too well in showing off anything very appealing (even the Halo 3 trailer looked like shit according to the G4 people). To be fair, the PS3 trailer from the same game didn't show too much more, but it was more than what we saw here.
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