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They could do it, but I can understand why some are against the idea. It is a bit of a pointless change, however it would make things a lot "neater," if you ask me.
This "illegitimate child" angle could be the catalyst for this change. Have Mr. Kennedy (or whoever the son turns out to be) get a whole bunch of money from Vince, which leaves him down a lot of cash. Vince is informed that to keep his status, he will need to sell a lot of his assets. Vince decides that he will sell the SmackDown! brand, and comes out on RAW and says that SmackDown! is no longer a WWE product, nor are the World Heavyweight Championship, United States Championship, SmackDown! Tag Team Championship or Cruiserweight Championship recognised by the WWE. Vince tells us that some SmackDown! talent will end up contracted to WWE RAW, and that we should not watch SmackDown! if we are loyal to his vision of the WWE.
Mr. Kennedy (or whoever the bastard child is) comes out and corrects Vince, and tells the fans that there is every reason to watch the CW Network on Friday nights, because a new and improved product will be in place of WWE's Friday Night SmackDown!, and you can catch Mr. Kennedy (or whoever the bastard child is) there. Vince is furious, but says good riddance, because this son has caused too many problems as it is.
Friday Night SmackDown! begins to open, but the intro cuts short (in a stylish sort of way, not just a jutty cut) and Eric Bischoff is in the ring. The former WCW President reveals that he purchased Friday Night SmackDown! from Vince, and that the show will go on. Bischoff says it is now time for "WCW SmackDown!." A new video then plays with a slightly remixed intro, featuring some of the stars from SmackDown!, and some WCW clips.
The show would continue on as kind of a Nitro/SmackDown! hybrid, with Eric Bischoff being the "President," with a roster comprised of SmackDown! guys bought out by Bischoff, and guys who leave the WWE for WCW. Some SmackDown! guys don't sign with Bischoff, and remain loyal to Vince, and make the jump to either RAW or ECW.
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