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The problem might not even been payroll, and I'm willing to bet it wasn't. I'm not sure what the industery standard is for salary to income ratio is, but generally I would say between 3 and 4 to 1 would be good. So as long as a promotion is bring 3 to 4 times as much money as they are spending on payroll then in theory they should be ok. It is hard to say how much any one wrestler is impacting ticket sales or ppv buys because there are way too many varibles ineffect, and it is entirely possibly the biggest draw on the card is the promotion itself.
I have no clue how to test to see if an individual wrestler is actually worth his paycheck, My best guess is probably something to do with merchindise sales and maybe ratings for their paticular segments, but those won't be entirely acrurate as there are still plenty of factors involved that may or may not be relevent. But it is a start.
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