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Originally Posted by The CyNick
This might be news to some people, but "marking out like a bitch" doesn't put dollars in the WWE's pockets.
Notice that the WWE advertised The Rock's return to the local Atlanta market and they sold out the arena, but they didn't advertise it to the TV audience, and guess what? The rating did not go up.
Somewhere there is a lesson that everyone should learn from and understand.
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Are you talking about his return last week?
Because if you are, then how do you know ratings haven't gone up? Like you say no one knew he was going to return, meaning obviously no one was tuned in for it. But now the word has spread, we will have to see what rating tonights Raw does to see if it has any effect.