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The WWE should use whatever medium they can. Their website, their magazine, sky-writing, whatever. I like the article furthering Mr. Kennedy's development in kayfabe. While he should be written off as the bastard child, they could follow up his WWE Magazine article with something on their website, talking about how he is taking time off to search for his biological father.
There isn't enough time on WWE television to get everyone over, but if they used all the power within their reach (including using shows like Heat and AM RAW), the WWE could be much more efficient.
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