When I first read this, I rushed to wwe.com to see if they had actually announced that he died. Turns out they're going with him being in a "comatose state" so, he'll probably end up not dying. Still, a bit of a risky angle.
Also, this was on the site...
"After being rushed to a local medical facility, Long’s doctors claim the groom was suffering from hypertension, which was worsened by the ingestion of the erectile dysfunction medicine Viagra."
I wonder if this is a somewhat subtle jab at the whole drug scandal?