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The way I see it, there are two ways to measure a wrestling company.
1. Audience. How many people are watching, how many people are they reaching, etc
2. Profit. It's a business, they need to make money.
A high audience does not equal high profit, and high profit does not indicate a high audience. I understand this, I don't know why you seem to think I don't. I never said that because they profit on DVDs, they have more viewers. I was saying that it is IMPORTANT that they profit on dvds, and that overall, they turn a profit.
The fact that they make a profit doesn't prove anything about their size. However, it is important they turn a profit, because that's what keeps the company going.
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