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I think a series of quick title runs can really be good, if booked correctly. For that, however, you would need an incredibly solid main-event scene with at least 4 credible talents. For example, back in the Austin/Rock era, the title could have conceivably switched hands 4-5 times in 2 months between Austin, Rock, Taker, Mankind, HHH, and would have been totally believable and makes nobody look like a fluke. In the current landscape of the WWE though (and TNA, for that matter, although I haven't watched it enough to really say for sure) there is no solid main-event core. On Raw, you have a series of upper-midcarders, and HHH. Smackdown, you have Batista and Taker. ECW... well, the ECW Title isn't exactly treated as a main-event title. Although I guess half the roster could theoretically win it.
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