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Personally, I think it needs to change it's entire direction. The last boom was in simplest terms, a movement from cartoon-style family wrestling to real-life risque television, and was something bigger than a single angle or wrestler catching on.
At the moment, the product is half way between the former cartoon style family show or the early 90s and the gritty show of the late 90s. It needs to leave that spectrum all together and head off on a new tangent. The guy who identifies what that tangent is, will be richer than all the Russos, Bischoffs and Heymans put together.
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