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That is something WWE does well. They have certain ppv build around a gimmick match, Royal Rumble and Surivoir Series. But a good majority of the fueds build to a big match that isn't even a gimmick match. So when they do break out a ladder match, it means something. That and it is just that a ladder match, with not a ton of extra silly stipulations like that first 3.46 people to get to the ring are actaully in the match.
Another thing TNA needs to get, is that once someone has won a # 1 contenders match, that person is the #1 contender. And the #1 contender should be focused on beating the champion and not having to worry if Scott Stiener is going to beat him up, so Jim Cornette comes out, shits a brick then puts them in a match with Stiener having to defend the #1 contdnership they just won for no reason other than a roided out freak desided to jump them.
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