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Ali for sure, but for football I'd put Beckham ahead of Maradona or Pele, although Pele played in America he did it after his prime, Beckham has done it whilst he could still play at the top level.
Massive in Asia, Europe and North America, he is probably the best known sports icon but mainly because he whores himself out so much. Maradona did that photo with his wanger out, if Becks had done that it would be all over the place because although he isn't as talented and hasn't lead a team to World Cup glory he has so much publicity about him and whores himself out immensely.
Ali was obviously more inspirational, straight talking, charismatic and better at his sport, and being black he was an icon for them etc etc, he is probably talked about now so much more then Beckham will be in 10-40 years. Definitely Ali, Jordan et al have the advantage of being recent and still in everyones mind.
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