I really don't think the WWE mentions other companies enough. I get that they don't want to advertise them, but there is the whole competition and feeding the industry thing as benefits. It's understandable that the WWE chooses not to see these, but what about successfully promoting your talent, though?
For example, if Ron Killings returns to the WWE, it would be foolish for them not to point out that he is a former two-time NWA World Heavyweight Champion and two-time NWA World Tag Team Champion, at least. I also think it would help Jamie Noble a lot if he were recognised as a former ROH World Champion. It makes Noble look more accomplished, and it makes the ROH World Title looks like it equates to a mid-card belt. The exchange rate, if you will, would actually help promote the WWE, in some situations.
I think the WWE should really use a wrestler's past in WWE developmental to help get them over, as well. CM Punk being recognised as an OVW Triple Crown Champion, as well as being a former ROH World Champion? It would help pad out his WWE resume, at least. Cody Rhodes is a former OVW Heavyweight Champion, two-time OVW Southern Tag Team Champion and OVW Television Champion, also making him a Triple Crown Winner. DH Smith was the first-ever FCW Southern Heavyweight Championship. These kind of things would really help younger talent get over.
Watching Chris Jericho's debut with the WWE in 1999, it's a but odd to see the WWE not act like Jericho was a complete stranger. Granted, they were different times, but the WWE should try bringing in a guy with fanfare for a change (which I guess is why the WWE has a lot of promos and vignettes air for new guys these days). To be honest, I don't think that method is nearly as effective.
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